The idea is to try and give the outlets and establishments a different and more effective advertisement avenue which can be measured, is efficient and is long term in nature. Another reason is for the outlets and establishment to have a more meaningful and cost saving marketing vehicle which leverages on other means of advertisement media on a bulk basis on behalf of them, something which an outlet or establishment will find it very expensive to do on its own. So you see, oomph! is not only an internet based virtual portal, it is much more than that.

We are WEBTURE, a portal management arm associated to EDP SOLUTIONS, a company which specializes in website development and internet marketing. The directors of WEBTURE are part of a business management and marketing consultancy group which is also responsible for organizing a national related event called “Enhancing E-Biz Entrepreneurship” under the patronage of The Deputy Prime Minister. WEBTURE is dedicated to showing the way to outlets and establishments on how to make the most out of the presence of the internet through the synergy with conventional marketing tools. We also aim to help the many business units to acclamatise themselves during the transition process from conventional business methods to the latest in technology related methods.

You tell us. Most portal companies solicit for business before they actually begin their portal project and then use the funds obtained from the payment collections to kickstart their portals. They are normally managed by companies that are made up of IT based personnel who may be experienced in IT but not in the field of actual business marketing. That is the reason why many portals fail. Being good in IT alone is not enough. Our group on the other hand, is specifically formed by actual consultants in marketing, advertising, business management, and IT specialists. In fact the team has individually been involved in the food, beverage, entertainment and hotel consultancy industry and has a combined experience of over 20 years.

We, on the other hand, created the portal from scratch, then only market the portal to the business community. All our tangible marketing tools and associations were secured and carried out prior to the launch of the portal. Our project has also been endorsed by The State Tourism Action Council, which has done its due diligence and had found our project to be very beneficial to all.

After studying all the marketing tools available for the dynamic F&E and hotel industry, we noticed that there were too many common advertising tools available, not forgetting that many of them (in fact all of them) do not provide the outlet or establishment with any assurance on results. Marketing by many has always been based on luck which to us is not very reassuring at all. Next we study the consumers’ behaviour to see what appeals to them. We also looked into the factors concerning the rate of internet penetration. After looking at the demographics we then wanted to find a way to provide :-

The outlets with an effective marketing vehicle that can give them measurable results on a long term basis, reach out further to the target market and help them identify and recover customers which they themselves do not know they have lost. We also help them save through the economy of scale by securing advertising tools on a bulk basis, something which an individual outlet could not do.

The consumers by giving them a platform where they can have the pleasure of looking directly at what they want and being constantly informed on the latest promotions and happenings in the food, beverage, entertainment and hotel industry. It also acts as a One-Stop portal where they can find everything they need without having any difficulty in remembering so many popular sites’ urls and domain names.

In a nutshell, that was how oOmph! was born. It is positioned to be THE answer to a whole bunch of problems and challenges faced by the industry.

The page will be online for 1 full year guaranteed. That means you will get the facility of having us to help you market your promotions and establishment throughout the year without having to incur constant costs for each time you plan something new! We even provide you updating services on your page up to 12 times in a year!

Hmmm, we hate to brag but let’s look at the numbers. In just a matter of days, we have succeeded in registering over 76.8 million hits since 30^th June 2006 (something that other portals take years to achieve even less than a quarter of the hits made in oOmph!).

We have been highlighted in the local press and we are also the only independent portal that is linked to the State Government’s Official Tourism Website which has registered over 17 million hits in 2005. We are also linked in extremely high traffic sites that are related to the F&E industry.

But we do not just stop there, we have our very own ambassadors to continuously carry out data collection activities for you too! See here ->OOMPH! AMBASSADORS AT WORK

So since the numbers do not lie, you know that oOmph! is definitely your correct choice!

Not at all. It is bound to happen (afterall, this is the internet). In fact, it will only work in our favour. They say imitation is the sincerest form of flattery. So I think any copy-cat sites will only have pure comedy value, whereas ours possibly has a bit of comedy PLUS some actual pull in terms of advertising dollars. And outlets will have a proper revenue generating vehicle through us as the pioneer. Just look at e-Bay, Google and Yahoo, anybody can create a search engine or an auction site today but they will never be like these three giants! So I say good luck to the imitators! While in our opinion it's not very cool - we would prefer to come up with something original.