Délifrance is a successful authentic Café-Bakery company offering traditional European breads, French bakery and pastries, and signature sandwiches in the Asian market for the past 20 years.
Building from its French heritage, Délifrance currently has an extensive network of over 240 outlets spanning across Singapore, Malaysia, Brunei, Hong Kong, Philippines, Thailand, Sri Lanka and China. Core competencies lies in its manufacturing expertise for bakery products, central kitchen production, retail management of quick-service and self-serve café-bakery chain.
The F&B retail industry is dynamic and ever changing. Player must constantly evolve and innovate to remain relevant and appealing to the consumers in order to stay ahead of competition.
Délifrance is the only French fast casual eatery chain in Asia, offering authentic and wholesome French breads, pastries, delicious hot meals and quality desserts for all-day dining.
The new Bistro with product range catering to the different meal segments will attract continuous traffic of customers and boost the visibility in the locations where it operates.
Déifrance with its heritage and a strong brand is poised to meet this new challenge, offering:
1. Unique French Café Ambience
2. Quality Products with a French twist (unique differentiation)
3. Manufacturing & Production Expertise
4. Retail Operations Efficiency
Today’s consumers are very much driven by:
1. Convenience
2. A need for Socialisation
3. Discerninig & Varied Palate (different flavours, different tastes)
4. Comfortable & Aspiring Lifestyle
5. Value
Like all other leading brands in F&B retail, Délifrance needs to reinvent and reposition to stay relevant and meeting the ever changing consumer taste.
Casual Restaurants (that offers a cosy ambience, wide range of sandwiches, hot meals and a variety of beverages) is the answer to rising consumer expectations.
Bistro Délifrance is our enhanced, new look French casual dining offering a self-serve bakery, signature sandwiches and wholesome hot meals. This retail concept will be well-represented across Malaysia for brand presence and accessibility.
Bistro Délifrance will encompass:
The first Bistro Délifrance outlet in Malaysia soft-opened at Subang Parade on 28th June 2005, followed by Sunway Pyramid, SungeiWang, Sogo KL, SS2 PJ, Seremban 2 Jaya Jusco, Lot 10, 1 Utama, Tebrau City JB, The Weld, Suria KLCC, Dataran Pahlawan Malacca, Leisure Mall, Mid Valley, Warisan Square Kota Kinabalu, Paradise Sandy Beach Resort (the first joint venture between Bistro Délifrance and Hotel), Berjaya Megamall Kuantan, Sungai Petani, Flamingo Hotel & Aeon Bukit Tinggi.
Elsewhere in Asia, Délifrance Singapore soft opened its first Bistro Délifrance on 25th May at Jurong Point followed by Suntec City, Lot 1, Causeway Point, Ngee Ann City, Tampines Mall, Junction 8, Chinatown Point and Parkway Parade and Délifrance Hong Kong on 15th of June at Queensway Plaza. Délifrance Thailand has opened its first Bistro in September 2005.
Bistro Délifrance, a casual restaurant, features the unique charm of chic French bistro dining, offering customers a refreshing all-day dining experience.
Unique features of Bistro Délifrance
Updated interior with signature French colours of blue, white and red complete with earthly tones.
New menu offering a wide variety of French gourmet hot food and desserts.
Signature Délifrance sandwiches and classic meals remain part of core menu.
New booth seating, pendant lightings to exude a warm and relaxed environment.
New ordering system where customers can take their time to place their orders and be served at the table.
Attractive self-serve bakery section where customers can select their favourite breads and pastries at their leisure.
Through the application of Sous-Vide technology in its cooking process, most hot meal items are individually packed in Sous-Vide packs thus ensuring product quality, consistency, highest standard in preparation, and speed of service.
Délifrance’s new fare includes traditional French selections like Gratinee de Soupe a l’Oignon (French onion soup), Bisque de Homard a la Crème (Lobster Bisque), Moules Gratinees (Mussels Gratin), Jarret d’Agneau Braise (Lamb Shank Stew), Vol-au-vent du Jour (Puff Pastry Pie) and Poulet a la Forestiere (Roast Chicken Forestiere). It also offers a wide range of tantalising French desserts such as Crème Brulee, Crepe Suzette and Cerises Jubilee. All these delicious French fine-dining favourites are now available at casual dining prices.
The company’s expansion into the casual dining segment is in response to the ever-changing consumers’ taste and expectations for good value gourmet meals. The casual dining segment is presently enjoying the fastest growth in the US and Asian markets, driven primarily by discerning consumers who seek quality dining options at value prices. The new concept Bistro Delifrance allows our customers to enjoy all-day gourmet quality hot meals in a relaxed atmosphere, without the high prices associated with fine-dining restaurants.
Delifrance Asia’s Business Concepts are as follows:
- new casual dining all-day dining concept serving a wide variety of French gourmet meals, desserts, signature sandwiches and Le Sandwich Sets, allowing customers to place their orders at leisure. All new interior and layout complete with pendant lightings, self-serve bakery, self-ordering system with table service.
- existing café bakery offering a self-serve menu of Délifrance signature sandwiches and premium French bakery products. A retail image-enhancement programme has been rolled out to selected outlets, where the café’s model is upgraded into casual dining eatery offering a range of hot meals and desserts, as well as a self-serve bakery section. The new café model will implement an improved ordering system allowing customers to place orders at the counter and be served at the table.
-existing kiosks and express corners offering a limited range of bakery products, focusing on convenience of “grab and go”, located at petrol kiosks service stations and supermarkets.
Delifrance Asia Wholesale - supply and contract manufacture Délifrance premium bakery products to institutions, hotels, restaurants, supermarkets and airlines. This wholesale operation also offers unique products from its French and European production plants.
For further enquiries, please contact :
Ms Kavita Krishnan, Assistant Marketing Manager of Délifrance Malaysia at Tel : 03-91725660 or email at
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